Belize Internet Marketing & Website Design
A little about us and what we do...
We are a family-owned internet marketing and website design firm and we love what we do. Our office is made up of a small team of hardworking professionals who are dedicated to seeing our clients’ businesses succeed. We love staying at cutting edge of what’s happening in the online marketing world. Team members can often be caught huddled around a computer watching the latest announcement from Google or sending each other blog articles about new Facebook apps or how to speed up your website (even after work hours!). We get excited and cheer when we see that a client’s website that we optimized has just jumped up a few spots in the search engines or when a client’s Facebook post goes viral.
Yes, we admit it…we are geeks and a little obsessive about web development and social media…but that means that our clients don’t have to be.
Most of our clients are in the tourism industry and have much more important things to do than blog, tweet, like, pin, post, update, etc. So we take care of all of that for them so they can do what they do best and service their guests.
Our first goal is to create beautiful, professional, and search engine friendly websites that are easy to navigate and ultimately lead to increased business. Our second goal is to provide comprehensive and effective online marketing plans that can be measured and adjusted to get optimal results. So far the feedback we get from our clients tells us that we have succeeded in achieving our goals.
…and we intend to keep it that way!
Our Team
Richard loves turning marketing from an art into a science. He is dedicated to staying on top of the trends and making sure that our clients are pursuing every lead generation possibility available to them. He has an MBA from Northwestern and dozens of years of expertise in the IT field. He has conducted online marketing workshops for the BTIA and BTB and conducted countless training workshops.
Heitha loves taking ideas and turning them into a two-dimensional design. She works with clients from the beginning to the end of the project and continues to make changes, give suggestions, and come up with new ideas way after the website is finished. Heitha has a background in creative arts including a BA in theater arts and a MA in counseling.
Being a lover of the written word, Linda enjoys the writing and editing aspect of the work, mainly blogging and Search Engine Optimization. When she is not managing some of our top client's social media, she is revamping their adwords and analyzing analytics.
Ian can make code to do anything. He can take a client's or designer's idea, no matter how impossible, and make it happen on the web. He works with Heitha to make the design concepts come alive and work the way they should. When there is a problem or glitch, he will not give up or rest until the problem has been identified and solved. Ian has a bachelor degree in IT from the University of Belize.
Our Approach
Every project is different and therefore plays out differently, but in general we have a similar approach with all of our clients.
STEP 1 – Get to know you…
Our 1st goal is to become as familiar as possible with your organization and what makes it so special. How we do this can be anywhere from studying your existing marketing materials and website to taking a tour and experiencing your services first hand. This stage involves you doing most of the talking and us doing the listening.
STEP 2 – Setting goals…
Together we come up with goals for what you want to achieve. This end goal is usually getting more customers but it is important to also set smaller goals that can be kept in mind throughout the project. These are usually something like “To create a website where people can easily find what they are looking for and have a good experience" or “Increase targeted traffic to website from social networks."
STEP 3 – Make a plan…
Website development: This is where we decide on the details of how many pages and what kind of functionality will be on the site. Color schemes, look and feel, and layout are discussed. We also discuss who does what and set time lines and expectations.
Marketing plans: Keywords research is done, target markets are discussed, monthly goals are determined, marketing methods are chosen, and details are sorted out.
STEP 4 – Making it happen…
This is where we immerse ourselves in the project and start designing, coding, writing, organizing , and everything else that goes into creating a great site. In the case of a marketing plan, social media profiles are set up, campaigns are started, text is optimized and on and on and on…
STEP 5 and BEYOND – Finding out what’s working…
What is the point of setting goals and doing all this work if we go our separate ways at the end of it all? Our maintenance and marketing plans have built in hours so we can keep supporting you without having to bill you for every change you request. They also include regular statistic reporting so you know how many people are visiting your website, where are they coming from, and how they found you. We meet with you on a regular basis depending on your plan and consult on how things are going, study the statistics and plan where to go from here.