The good news is that people are looking for your website not only from their computers at home, but also when they’re on the go using mobile devices. The bad news, however, is that you don’t have a mobile-friendly site, so what they’re seeing (the desktop version) is ugly, complicated and not very useful on mobile.
If you’re not worried about this, you should be. It is estimated that by 2013, more people will use mobile devices than PCs to get online1
. If you don’t have a mobile-friendly version, people visiting your site using smart phones or tablets are not getting the user-friendly experience they were looking for and will probably leave your site within seconds.
Studies show that a bad mobile experience on a website (illegible text, long load time, complex navigation) can potentially cost you customers. 40% of users go to a competitor’s site after a bad mobile experience2
. Some even curse at their phones and vow to never visit the site again. Yikes!
This is why many web developers, even Google
, encourage businesses to go mobile.
Mobile sites are designed especially for the needs of mobile users. Display, speed and navigation are all taken into account to ensure mobile users can efficiently browse, make a purchase or book a room from a smart phone or tablet.
An ideal mobile site has the following features:
Easy to read text (no zooming)
Quick load time
Simple navigation to important pages
Clickable links to call or send email to business
Graphics fit to screen (no scrolling)
Visit your own site on a mobile device. Then, view your statistics to find out how many of your customers are using mobile devices to visit your site. Are you proving the easy, helpful and efficient user experience they were expecting?
WE NOW OFFER WEBSITE DESIGN FOR MOBILE DEVICES!
if you want to discuss creating a mobile version of your site.